SEO & Digital Marketing Specialist
Job description :
✅ Key Responsibilities:
Perform keyword research and competitive analysis to identify growth opportunities
Optimize website content, landing pages, and blog posts for SEO best practices
Execute on-page and off-page SEO strategies (technical SEO, backlinks, schema, etc.)
Monitor and report on SEO and marketing campaign performance using tools like Google Analytics, Search Console, and SEMrush
Run Google Ads and Facebook Ads campaigns (setup, optimize, report)
Collaborate with the content and design teams to create marketing material
Stay up to date with the latest SEO trends and Google algorithm updates
Increase organic traffic, conversion rates, and search engine visibility
✅ Requirements:
Proven experience in SEO and digital marketing (minimum 1–3 years)
Strong understanding of search engine algorithms and ranking methods
Experience with tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz
Familiarity with WordPress or similar CMS
Knowledge of HTML/CSS is a plus
Strong communication and analytical skills
Ability to manage multiple projects and meet deadlines
Skills and Expertise :
